Our ideas, conversations & internal perspectives

Every day, fundraisers meet people with different experiences, priorities, opinions and reasons for engaging, or choosing not to engage, with a cause.

Face-to-face fundraising is a strategy many charities consider to grow their supporter base, but is it the right approach for your organisation?

When it comes to charity fundraising and awareness at major public events, standing out in a crowded exhibition field is always a challenge.

In the fundraising industry, success is too often measured by cold numbers alone: how many sign-ups were achieved in a day, how quickly targets were hit, or how low acquisition costs can be driven.

At The Professional Fundraiser, we believe that a successful business must also be an environmentally responsible one.